Information We Collect
We collect information to provide, secure, and improve our services. The data we gather falls into two categories:
- Information You Provide Directly: When you book a strategy call, submit a contact form, or communicate with us via email (hello@perceptra.in) or WhatsApp (+91 79770 36723), we collect your name, phone number, email address, company details, and the specific services you are interested in.
- Automated Information Collection: When you navigate our website, we automatically collect non-personally identifiable technical data. This includes your IP address, browser type, device information, and interaction metrics.
How We Use Your Information
We do not sell, rent, or trade your personal data. We use the information we collect strictly to:
- Respond to your inquiries, provide fixed-price proposals, and deliver our premium website development, SEO, and AI automation services.
- Route leads and manage client relationships through our secure CRM pipelines.
- Send relevant service updates, project milestones, or administrative notifications.
- Analyze user behavior to optimize our website's conversion rates and user experience.
Data Security & Encryption
As a leading tech agency, we prioritize data security. All information transmitted through the Perceptra website is encrypted using industry-standard TLS (Transport Layer Security) and SSL/HTTPS protocols.
We host our data on highly secure, compliant enterprise-grade cloud servers. Access to sensitive client data within our organization is strictly limited to authorized personnel handling your specific digital growth campaigns. We enforce robust security headers (including Strict-Transport-Security and Content-Security-Policy) to prevent unauthorized access, cross-site scripting, and data theft.
Your Rights & Choices
We respect your data sovereignty. Depending on your jurisdiction, you may have the right to request access to, correction of, or deletion of your personal data stored in our systems. If you have subscribed to our insights or newsletters, you can opt-out at any time using the unsubscribe link provided in the email, or by reaching out to our team directly.
Contact for Privacy Questions
For any questions regarding this Privacy Policy, how we handle your data, or to exercise your data rights, please contact our administrative team.
- Email: hello@perceptra.in
- Office Address: Perceptra, Solaris 2, Office No. 312, Off Saki Vihar Road, Powai, Andheri East, Mumbai, Maharashtra 400072, India
DPDP Act 2023 Compliance & Data Sovereignty
Under the Digital Personal Data Protection Act of India (2023), you hold specific rights regarding your personal data. We are committed to acting as a responsible data fiduciary. Your data is processed only when explicit consent is provided or when necessary for legitimate business purposes.
- Right to Access: You may request a summary of the personal data we hold about you.
- Right to Correction and Erasure: You can request the correction of inaccurate data or the deletion of your personal data when it is no longer required for the purpose it was collected.
- Right to Withdraw Consent: You may withdraw your consent for data processing at any time.
CRM and Lead Routing Systems
When you request a pricing quote or fill out a form, your data is securely routed into our Customer Relationship Management (CRM) platform. This allows our project managers and SEO specialists to properly assess your business needs, schedule discovery calls, and present accurate growth models.
Third-Party Integrations & Data Sharing
We do not share your information with any third parties except those essential to our operations. This includes our hosting providers, email delivery platforms, and CRM vendors. All third-party partners are strictly vetted to ensure they meet modern data security standards and are bound by confidentiality agreements.
Data Retention & Archival Policy
We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, including the delivery of our Generative Engine Optimization services, or as required by Indian law. Once data is no longer needed, it is securely archived or permanently deleted from our servers.
Cross-Border Data Transfers
While our headquarters is located in Mumbai, we utilize global cloud infrastructure. By submitting your data, you agree that it may be transferred, stored, or processed in secure data centers outside of India, provided those centers maintain equal or higher security and compliance standards.
Information Collected via AI & Chatbots
If you interact with the Perceptra chatbot located at the bottom right of our site, the transcripts of those conversations may be recorded to improve our AI automation workflows and customer support algorithms. Please do not submit highly sensitive financial information via the chatbot interface.
Client Portfolio & Case Study Data Usage
We love showcasing our successes in our Case Studies. However, we will never publish sensitive internal metrics or proprietary business models without the explicit written permission of the client. Only public-facing growth metrics (like traffic percentage increases) are utilized.
Processing of Sensitive Personal Data
Perceptra does not intentionally collect sensitive personal data such as biometric data, political affiliations, or specific health records unless strictly required and consented to for a bespoke web development project (e.g., building a healthcare portal).
Automated Decision Making & Profiling
We do not use your personal data for automated decision-making that produces significant legal effects. However, our analytics may profile general user behavior to help us structure our website menus or highlight certain services, like SEO, based on popular demand.
Advertising & Remarketing
We occasionally run remarketing campaigns via Google Ads or Meta Ads to users who have previously visited our site. These platforms use cookies to serve ads based on past visits. You can opt out of Google's use of cookies by visiting Google's Ad Settings.
Breach Notification Procedures
In the highly unlikely event of a data breach compromising your personal data, Perceptra will notify affected users and the relevant regulatory authorities in India within the legally mandated timeframes, detailing the scope of the breach and immediate mitigation steps taken.
Opt-Out & Unsubscribe Policies
Every marketing or insight-driven email sent by Perceptra contains a direct, automated unsubscribe link. Once clicked, you will be instantly removed from our marketing rosters. Important transactional emails regarding an active service contract cannot be opted out of.
Children's Privacy
Our website and B2B services are not intended for individuals under the age of 18. We do not knowingly collect personal data from minors. If we become aware that we have inadvertently received data from a minor, we will delete it immediately.
Modifications to This Privacy Policy
We reserve the right to modify this Privacy Policy at any time to reflect technological advancements, legal shifts (like the DPDP Act), or internal operational changes. Changes take effect immediately upon posting to this page.
Last Updated: June 2026.
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