Why these 8 workflows specifically
Workflow 1: Welcome sequence (build first)
Trigger: Any new subscriber opt-in Length: 3 5 emails over 7 10 days Goal: Deliver promised content, establish credibility, guide toward first conversation or purchase Impact: Highest open rates of any email campaign. Most important single workflow to build.
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Trigger: Specific lead magnet download or high-intent sign-up Length: 5 7 emails over 14 21 days Goal: Build trust through education, address objections, invite a conversation Impact: Converts cold subscribers to warm prospects systematically over time.
Workflow 3: Abandoned cart recovery (e-commerce only)
Trigger: Cart abandoned without checkout Length: 3 emails at 60 min, 24 hours, 72 hours Goal: Recover purchases nearly completed Impact: 5 15% cart recovery rate highest-ROI email campaign for e-commerce.
Workflow 4: Post-purchase sequence
Trigger: Purchase completed Length: 4 6 emails over 30 days Goal: Confirm, onboard, collect review, introduce complementary product Impact: Increases customer satisfaction, reduces returns, generates reviews and referrals.
Workflow 5: Re-engagement campaign
Trigger: No email open in 90 days Length: 3 emails over 14 days Goal: Reactivate dormant subscribers or cleanly remove them Impact: Reactivates 10 20% of dormant subscribers, protects deliverability for the rest.
Workflow 6: Proposal follow-up (service businesses)
Trigger: CRM deal stage changes to "Proposal Sent" Length: 3 emails at Day 3, Day 7, Day 14 Goal: Recover proposals that go quiet Impact: Converts a meaningful percentage of proposals that would otherwise expire without a decision.
Workflow 7: Review and referral request
Trigger: Deal closed or project delivered Length: 2 emails at Day 3 and Day 10 after delivery Goal: Generate Google reviews and referral leads Impact: 3 5 more reviews than ad-hoc requests. Systematic referral leads at zero acquisition cost.
Workflow 8: Event / webinar follow-up
Trigger: Event registration or attendance Length: 4 emails over 10 days Goal: Convert event participants into pipeline Impact: Maintains event momentum and converts interest into discovery calls.
The build order
Build 1 ? 2 ? 6 (if service business) or 3 (if e-commerce) ? 4 ? 5 ? 7 ? 8. Each successive workflow adds a new conversion point. Do not skip to the interesting ones start with the most impactful.
Frequently asked questions
Can a free platform handle all 8 workflows? ConvertKit's free tier (up to 10,000 subscribers) handles all 8 with basic functionality. For e-commerce workflows (cart abandonment), Klaviyo's free tier or Shopify Email is more appropriate.
How long does it take to build all 8? For a focused build with professional help: 3 5 weeks. DIY with time to learn the platform: 6 10 weeks. Building one at a time over three months is also a valid approach.
Which single workflow generates the most immediate revenue? For e-commerce: abandoned cart recovery. For service businesses: proposal follow-up. Both address revenue that is nearly yours and just needs the right follow-through.